Our investments
Swania
Date of realisation
July 2021
Invest date
December 2014
Ecological household cleaning products
ACTIVITY
Swania’s mission is to offer ranges of “specialist products” in order to take better care of households. Swania’s objective is to rejuvenate its three historical brands, which are well known and highly appreciated by French consumers in search of authenticity: Baranne, the French leather care specialist since 1964; Maison Verte, pioneer in the environmentally friendly household market, which has been caring for the environment for over 26 years; and O’Cédar, the wood care specialist since 1907.
CREATION OF VALUE
In order to grow its business, Swania will invest in its three brands, in a dedicated sales force and in a creative R&D programme. Swania also expanded its brand portfolio in 2017 through the acquisition of YOU, a leader in environmental friendly homecare focused on safe and healthy products.
